Rosari Abi Rice Logo Design
Logo Design for Rice, Barley and other Grains
Client: Khoshbakht Food, Rosari Abi
Agency: Negin Hezareh
Logo designer: Sadaf Fadaeian
Calligraphy of the last design by: Majid Eskandari Moghaddam
Rosari Abi (Blue Scarf in Persian) distances itself with the mental image, due to the products it represents (Rice and Grains). To fill this gap, we need to go through storytelling. So, Rosari Abi can imply a female farmer, or even the Mother Earth which has embraced its plants like a loving caring mother hugging her baby.
Among the two designs, first proposal with above description was approved by the client.