Abshan Jam and Honey

Nostalgia is always captivating. Inspired by this,

I designed the packaging for Abshan’s jams and honey to evoke a sense of shared memories and connection with the audience. Each product tells part of a story, forming a beautiful collective symphony. The concept ties the word “sweet”—both in taste and nostalgic moments—together, creating a lasting bond between the brand and its consumers.
Sour Cherry Jam: As sweet as childhood memories
Fig Jam: As sweet as unforgettable trips
Strawberry Jam: As sweet as heartfelt laughter
Carrot Jam: As sweet as fleeting friendships
Damask Rose Jam: As sweet as enduring love
Quince Jam: As sweet as acts of selflessness
Citron Jam: As sweet as grandma’s bedtime stories
Wildflower Honey: As sweet as walking side by side
Thyme Honey: As sweet as friendly chats and laughter Astragalus Honey: As sweet as reaching our dreams together