Ashar Dates Packaging

Illustration, Logo & Packaging Design for Dates

Client: Ashar

Illustration, Logo & Packaging Designer: Sadaf Fadaeian

Designer Assistant & 3D Mockup Artist: Zahra Bohlool

In the packaging design for Ashar dates, the elegance of Persian typography became the core concept. Each product features the initial letter of its name, “M” for Mazafati and “K” for Kalouteh, combined with traditional Iranian tile motifs to create a balance between cultural heritage and modern aesthetics. The ochre color palette inspired by the desert landscape reflects the natural essence of the product. This approach not only creates a strong visual identity but also helps customers easily recognize their preferred variety on the shelf.