Brunnen Black Pencil Creative Concept & Advertising Campaign

Design for Brunnen Black Pencil، Germany

A project by Fadaeian Studio
All visual and written content by Sadaf Fadaeian

The slogan I created for the advertising campaign of Brunnen black pencil (Made in Germany):
“Your last touch sets it free.”
Based on this concept, I illustrated animals using graphite pencil, leaving part of their bodies unfinished.
Each one is waiting — eyes full of anticipation — for the final touch of the Brunnen pencil to complete them, bring them to life, and set them free from the paper.