Khanjoon Traditional Iranian Cookies

Illustration and Packaging Design for Traditional Iranian Cookies

Client: Shokouhi Family Products, LA

Graphic designer & Illustrator: Sadaf Fadaeian

3d mockup Artist: ‪‪‪Zahra Bohlool

The Shokouhi family means authenticity and nourishing Iranian treats. But why shouldn’t these delicious flavors actually be a family?
With this concept, we launched our first line of traditional cookies under the Khanjoon (Granny) brand, followed by other beloved family members like Khanbaba, Madarjoon, Aghajoon, Abji, and Dadashi. Each sub-brand has a unique personality matching its product. For instance, our Khanjoon makes nut-packed cookies and never holds back from any activity, always doing things her own way!