3Bite Masghati Packaging

Illustration & Packaging Design for “Masghati of Larestan”

Client: Toranj Masghati

Graphic designer & Illustrator: Sadaf Fadaeian

Assistant designer & 3d mockup Artist: Zahra Bohlool

Junior Assistant: Mahdiieh Ghorbanii

When the client came to me with a request to design packaging for Masghati of Larestan, it was as if a sweet melody sung by a Shirazi girl began playing in my mind.
As someone in love with storytelling, I thought—what if the whole box looked like the architecture of Eram Garden in Shiraz?
Each side of the packaging would then tell a chapter of a love story between a man and a woman in traditional Larestani clothing—from love at first sight, to the proposal, to Shirini Khoran—a cherished Persian tradition where families share sweets to celebrate the agreement of marriage (in this case, with Masghati! 😉).
The taste of love, wrapped in the scent of orange blossoms drifting through every window.